The new venture is the producer and global online distributor of a large variety of subscription-box products aimed at adults and kids.
It operates under a new brand and identity.
Initial launch was executed in the Italian market during January 2020 as a way of pilot, then fast international roll-out is planned within 2020 and onwards.
Chief Marketing Officer primary goal is to develop and implement the brand and marketing strategy, recruiting, leading and inspiring a talented team of specialists.
Ensuring all marketing and brand activities are consistent with the growth objective of the business
Lead the development, planning and execution of multi-channel customer acquisition and growth strategies.
Develop and implement brand and positioning strategy
Define all acquisition and retention marketing actions.
Be responsible for driving profitable growth from paid marketing initiatives (social, SEM, affiliate etc.).
Review and manage content/owned social media marketing strategy
Define, track and monitor KPIs
Manage the marketing budget, suggesting continuous improvement
Design, plan and execute effective marketing campaigns
Hands on experience in acquisition and retention
Hands on experience with CRM and SEO practices and tools
Use data and reports to make evidence-based decisions
Excellent organizational and time management skills
Excellent presentation skills
Familiar with international and multicultural environment
Strong leadership and management by example skills
Passionate about the initiative and the business model